Fort Bend Democratic Party

The Democratic Party in one of Texas' largest counties had just undergone a leadership change in the spring of 2010, but had been using the same web site for years. Party leaders wanted a change, and a dynamic web presence that reflected the more active and vibrant role the party was playing.

We created what has become the party's central communication system, starting with a tool that allows visitors to opt in to the party email newsletter. Online forms give the party the ability to collect donations online, simultaneously collecting and maintaining legally required information under election law. Another form has resulted in dozens of volunteers signing up online to assist in block-walking, sign installation and other pre-election activity. A sister site we also created served as online headquarters for those local candidates who otherwise had no web presence.

Posts to the site's blog engine - a customized version of the popular WordPress content management system - populate various portions of the party web site depending on their category label. At the top of the home page is a dynamic gallery that can be used as a call to action for party activists. Other tools include a campaign event calendar application, and the ability to allow readers to share content from the site with their friends on Facebook, Twitter or other social media.