Eighteen years since the advent of the World Wide Web, and still newspaper publishers are struggling with this medium’s most simple and basic tenets, much like the proverbial blind men flailing against a digital elephant. As paid newspaper circulation has continued its slide toward oblivion, some publishers have begun building paywalls designed to force readers [...]

So let’s say you find out someone stole your purse or broke into your office or your locker. Now they have your name, address, Social Security number, birthday, health insurance card and bank account number. What would you do? Would you call the police that morning to report the theft? Would you call your bank [...]

As a communications professional, it probably ought to be you, right? Or you in consultation with your client company’s top officials. Way too often, though, the person who controls your best client’s web content is some kid sitting in a tech support booth at a web server hosting facility a couple states away, with no [...]

Layoffs and cutbacks over the past couple of years have pushed a lot of creative professionals into starting their own full-time or part-time business. But with start-up capital in short supply, how do you market your new venture? If you’re offering a professional service, it’s hard to imagine not building your marketing program around the [...]

Or just get in the way? A web site has the potential to be the most powerful communication device a company possesses. Ironically, the process of changing content on many sites is so complicated or cumbersome that communication efforts are actually blocked instead of aided. Our mission at Riveredge is to give you a web [...]